OK...after many submissions, I have come upon. **if you re my ad for the PRIDE GUIDE*** At -----, we take PRIDE in everything! A car for everyone AND a car for every lifestyle. what do you think?

How about "we take pride in everything *we do*"? Or "in every car we sell"? Or something. I like the idea. The other one I like okay except that it gets right up my nose when straight people talk about "the gay lifestyle," and the slogan kind of plays into that. But it could be just me.

ok,....how about... at ----------we take PRIDE in everything we do. A car for everyone AND a car for every lifestyle. what I want is an ad that is very eye catching for the L/G/B/T community AS WELL as the straight folks. I don't want the straights to "read" into my ad and freak out. in reality...I am looking at "branding" myself.

Okey dokey Yeah, I can see that. There'll always be Gay Code :-)

YOU know IT!!!

Hi Joe, how about... at ---------- we take pride in every car we sell and how we treat our customers. A car for everyone and for every lifestyle.

As attentive consumer Joe, I really like Madtypist's particular wording. Despite being in the PRIDE guide, a lower case use of pride is a bit gentle in conveying respect. Capital case use always smacks of pandering, due to the fact when I see adverts for the same business in other media sources I see the glaring difference in tone and style. I'm all for subtext, gay code, or what ever want to it. As a lesbian when ever I read or see adverts the are aimed at women with 'empowering' pitches I automatiy read it through a queer lens. It is usually the picture of a man and a woman (plus or minus children) that ruins most adverts. Unless you are going for a demographic that is very young and thus grew up with substantively greater social acceptance of LBGTs, many mature Queers with spending power read subtext as easily as breathing. Additionally a clever sales pitch with subtext lends itself to be used in multiple media contexts.

I respectfully disagree. Perusal and critique of advertising and ad copy is somethig I do a lot, and to me joerocket's original wording is a lot clearer. To me, with all due respect to madtypist, this sentence: "at ---------- we take pride in every car we sell and how we treat our customers" ...doesn't scan well. And I think there is a gramnmatical mistake in it. I don't have the language to tell you why, but musiy it has lumps and bumps in it.

I am looking at keeping it very simple. I agree, the above verbage is too long and wordy. The best remembered ads are short, sweet and catchy.

glad to have been some help, in that you got a little more feedback and feel more confident with your ad. I agree with you too about best remembered ads. I do get wordy...just me, landonewts had valid points. The dealership is lucky to have you. The best salesperson is the one with enthusiasm, sincerity, honesty and compassion, which from what I have gathered on my short time on forum you are all about.

yep...the luck part go both ways. They are thrilled to have me and I am excited to work for an ethical dealer. They have a fantastic reputation in this areas, plus they have x brands, so I am sure to find something for everyone. We are not "just a Chevy store" or something. so ya...final ad will read, At __________ we take pride in everything we do. We have a car for everyone and a car for every lifestyle.